All episodes › Planning and analytics
This episode explores how weather information can be used to improve decisions in supply chains. Examples of its influence include a severe cold spell in Texas, a drought in Taiwan that affected chip manufacturing, and the way sunny or rainy days change sales of everyday goods such as umbrellas and ice cream.
The guest describes a career spent turning weather observations into decision support, first in the military and later for retail and consumer goods businesses. The central idea is to anticipate what is coming and act on it, rather than treating weather as an excuse after the fact. A promotional campaign built on weather analytics is mentioned as an illustration.